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Google-Ads-Video Certification Training and Google-Ads-Video Test Torrent - Google Ads Video Professional Assessment Exam Guide Torrent - PrepAwayTest
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Google Ads Video Professional Assessment Exam Sample Questions (Q48-Q53):
NEW QUESTION # 48
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?
- A. Because consumers use online video for information gathering before making a purchase.
- B. Because online video lets consumers quickly compare similar businesses at once.
- C. Because consumers use online video to seek out the best deals on specific products and services.
- D. Because online video lets consumers browse large product and service inventories they may want to purchase form.
Answer: A
Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.
NEW QUESTION # 49
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?
- A. Avoiding double serving ads in the Google Search results.
- B. Preventing Google ads from double counting conversions.
- C. Receiving a reduction on their average cost-per-view.
- D. Enabling Video ad extensions within their Google Search campaign ads.
Answer: B
Explanation:
B: Preventing Google ads from double counting conversions.
Keeping campaigns in the same account allows Google Ads to accurately track conversions across different campaign types.
This prevents attributing the same conversion to multiple campaigns, ensuring accurate reporting.
The other options are not direct benefits of keeping campaigns in the same account.
NEW QUESTION # 50
For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?
- A. Targeted observations
- B. Core performance metrics
- C. Earned views
- D. Purchase intent lift
Answer: B
Explanation:
B: Core performance metrics
Core performance metrics like click-through rate (CTR), view-through rate (VTR), and views are fundamental for assessing consideration.
These metrics show how users are interacting with your videos and indicate their level of engagement.
Purchase intent lift is more of a brand lift metric.
NEW QUESTION # 51
Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?
- A. You should use Maximize Conversions bidding
- B. You should use cost-per-action bidding
- C. You should use cost-per-view bidding
- D. You should use cost-per-click bidding
Answer: C
Explanation:
B: You should use cost-per-view bidding.
Cost-per-view (CPV) bidding allows you to pay only when a user watches your video ad for a certain duration (e.g., 30 seconds) or interacts with it.
This is ideal for consideration campaigns where engagement is key.
The other bidding strategies are not designed for paying only for video views.
NEW QUESTION # 52
Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?
- A. Affinity Audiences
- B. Custom Audiences
- C. Demographics and Detailed Demographics
- D. Life Events
Answer: C
Explanation:
Comprehensive and Detailed Demographics
A: Demographics and Detailed Demographics
Demographics targeting allows you to reach users based on age, gender, parental status, and household income.
This is the most direct way to reach a specific demographic group like males aged 18 to 24.
The other audience solutions do not directly target age and gender in the same way.
NEW QUESTION # 53
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